Dude, if you're going to take a sick day, make sure it's a "sick day"
HUMBLE BEGINnINGS
Founded by Jace Koenig in 2022, Outsick (formally Skiing Is Easy) has transformed from a basement operation ski dream to a full fledged apparel business focused on reclaiming the sick day—the kind that’s actually sick.
The kind filled with adventures, escapes, and unforgettable moments that remind you life happens outside your inbox. Whether it’s a day on the mountain, a break from your boss, or simply choosing yourself over the daily grind, we’re here for the stories worth calling out for.
Sometimes the best remedy isn’t more work—
it’s a little less of it.
HEATING UP
We started the brand the same way we ski — with enthusiasm, not perfection. The first drops were rough: crummy designs, hats that barely fit, shirts that shrunk faster than the snowpack in May. But people still wanted them — not because they were flawless, but because they got it.
We came out with our first real designs "The Thrill of a Lifetime", a vintage style shirt inspired by our love of the 90s. It sold out quickly and we began to tailor the garments towards the style and fit we loved. We got a tiny dim-lit office room and started to work on some real collections with talented artists.
SOMETHING'S HAPPENING!
As things progressed, we realized we couldn’t do it alone. Enter Ike Anderson — our #1 fan turned first employee. Ike brought the same energy that started it all: a love for skiing, a knack for chaos, and the ability to make anything feel like après. Ike initiated our wholesale approach reaching out to hundreds of small local ski shops and resorts in order to bolster our branding to our core audience, mountain lovers.
And that brings us to Season IV. Our story feels like it's still just beginning, but with powder in the forecast and a team built on an attitude of "If they can do it, why can't we?" Anything is possible. We'll see you out there.